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Mothers
Share Buying Habits Of Childrens Bedroom
Furniture
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by:
Teresa Schahczinski
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Just two months ago, a group of mothers from
three generations (Gen Y, Gen X and Baby Boomer demographics) shared
their buying habits with retailers and manufacturers on purchasing
childrens bedroom furniture and baby products. This occurred at the
fifth annual Kids Today conference in Bonita Springs Florida.
Author and entrepreneur Maria Bailey, an executive in the fields of
publishing, marketing, and business development, was the keynote
speaker at the conference and a moderator for the panel. Maria Bailey
has worked for numerous companies, including Automation USA,
AutoNation, Discovery Zone, The Miami Herald, Broward Community
College, and McDonald's. Her experience as an executive and the mother
of four young children led her to specialize in assisting mothers in
balancing their home and work lives. Bailey explained the importance of
marketing to mothers of different ages.
Even though there were some differences there were also many
similarities. One baby boomer said she found information from other
mothers quite useful. She tried shopping for childrens beds and other
bedroom sets for her boys baby nursery at a baby boutique or a shop for
kid furniture and found it was above her budget. She registered for
designer baby bedding at one baby boutique but this particular parent
found that shopping at a consignment shop for her boys bedroom
furniture was the way to go.
A Gen Y mom used hand-me-down bedroom furniture, rather than shopping
at a furniture store for her baby and put the rest of the items that
she needed on her gift registry. The items she did not receive as baby
gifts she purchased at Target and Kmart. She did however find a lot of
her ideas (such as themes for luxury baby bedding) at a boutique. She
said she would purchase only bedroom accessories, baby bedding, other
items that she thought were original at a boutique or baby shops.
Although most of the parents claimed that they mostly shopped at
discount stores, they admittedly would make more extravagant purchases
like luxury baby bedding or hard-to-find toys at baby boutiques if
there was something they really wanted for there kid. A Gen X mom
talked about children strollers. She paid $300 for a stroller because
she liked the features. Then a Gen Y mom said she paid about $200 for a
hard-to-find toy that retails normally for about $50. She said she
bought the toy not only because her son wanted it, but because of the
educational value. Parents are willing to spend more money on
educational toys.
All moms stressed importance on bedroom furniture that would grow with
their children. One baby boomer mom said she was in the process of
looking for a bed that would take her toddler through high school. A
Gen X mom said she would try to redecorate while keeping in mind that
she wanted the décor and products to not be changed or updates until
her daughter was at least 12.
I personally feel that this type of survey it tough to gauge…not only
should they have to consider the age demographics but financial
demographics as well.
I know that my friends and I are the same age but due to financial
reasons we all have made very different choices on the bedroom sets,
etc. we purchased for our kids. Take the changing table for instance. I
chose one of those dressers with a built in changing table. When your
child is older you flip the dresser over and it converts to a normal
dresser top (which by the way I planned on using these dressers for a
long while since I had purchased one of those convertible infant
cribs).
My other friend decided to forego the changing table altogether, she
would change her daughter directly on her crib mattress by using a
waterproof disposable pad. While another friend bought an extremely
fancy changing table and a bedroom set with armoires, hand carved
dressers, etc.
I am sure someone like Brittney Spears would have very different buying
habits than someone, the same age, but on a very modest income. So
although I am sure the retailers and manufacturers were able to gather
some useful information from this conference, hopefully they are
considering all the demographics of the parents interviewed.
© Copyright Best-Baby-Furniture.com, All Rights Reserved.
About the author:
Teresa Schahczinski is a frequent contributor to Best Baby Furniture.
For more Articles and tips on Selecting Childrens Furniture, Baby Cribs
and Kids Furniture visit http://www.best-baby-furniture.com
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